Pelatihan Pengelolaan Media Sosial melalui Copywriting, Fotografi Produk, dan Desain Konten bagi Pelaku IKM di Denpasar

Abstract

The use of social media provided opportunities for small and medium-sized industries to expand their promotional reach and establish relationships with consumers. However, several small and medium-sized industry owners in Denpasar still had limited skills in writing promotional copy, producing product photographs, designing visual content, and managing digital marketing activities. This community service program aimed to improve participants’ knowledge and practical skills in managing social media as a business promotion platform. The program was conducted over two days using a participatory training approach that combined material presentation, demonstrations, hands-on practice, discussions, and evaluation of participants’ work. The training covered marketing management, copywriting, product photography using smartphones and mini studios, and social media content design using Canva. The results showed that the participants were able to identify product advantages, produce more informative and persuasive promotional copy, take product photographs by considering lighting and composition, and integrate photographs and written messages into social media content designs. The program provided participants with practical experience in developing integrated promotional content from message formulation to visual design. The training contributed to the participants’ initial independence in producing digital content and had the potential to strengthen brand identity, improve marketing communication quality, and expand the promotional reach of their products.